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NBC and Cesario Migliozzi are discussing a proposal by the Los Angeles-based ad shop to buy at least one of the network’s remaining Super Bowl spots and re-sell the time to eight different marketers, the agency confirmed.
All CM has to do is come up with the eight advertisers to participate.
If the plan comes to fruition, it would mark the first time multiple marketers have shared the same Super Bowl commercial to defray the cost of appearing in the game, according to the agency.
So far, CM has received numerous “expressions of interest,” as agency principle Michael Migliozzi put it, and the shop has extended rights of first refusal to several marketers, who remain undisclosed for now.
CM
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