Kodak Zooms In on Women

NEW YORK Kodak is using an arsenal of national media properties anchored by assets under the recently formed Women@NBCU banner to drive a value message for its fledgling printer and ink business.

The new campaign, which directly challenges some of the leading competitors in the field, uses a combination of branded integrations on properties including Bravo, Oxygen and iVillage, and, to a lesser degree, Nickelodeon. Print, online and TV spots drive viewers to a Web site, printandprosper.com,

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