KNBC Promotes Robinson to President, GM

Craig Robinson has been promoted to president and general manager of KNBC, NBC Universal’s owned-and-operated station in Los Angeles. He has served as interim general manager since September, following the retirement of Linda Sullivan.

Formerly executive vp of operations and strategy, Robinson has been responsible for KNBC’s overall strategic operations and digital media, including its digital channel 4.2, News Raw and Universal Sports, and

“Craig is a great fit for this role,” said Larry Wert, president of central and western region, for NBC Local Media, to whom Robinson reports. “He understands both the core stations business and how new technology and consumer demand is changing the face of the local media marketplace.”

Robinson joined NBC in 1996 as director of sales for the Los Angeles national sales office.
He has served in a number of sales and management positions at several NBC O & Os including WCMH in Columbus, Ohio and  WRC-TV in Washington, D.C. From 1982 to 1996, he worked for KCBS-TV, CBS Television’s owned-and-operated station in Los Angeles.