KNBC Promotes Robinson to President, GM

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Craig Robinson has been promoted to president and general manager of KNBC, NBC Universal’s owned-and-operated station in Los Angeles. He has served as interim general manager since September, following the retirement of Linda Sullivan.

Formerly executive vp of operations and strategy, Robinson has been responsible for KNBC’s overall strategic operations and digital media, including its digital channel 4.2, News Raw and Universal Sports, and NBCLosAngeles.com.

“Craig is a great fit for this role,” said Larry Wert, president of central and western region, for NBC Local Media, to whom Robinson reports.

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