Kids Inundated With Ads, PBS Chief Says

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Commercial broadcasters have been shirking their responsibilities under the 1990 Children’s Television Act, according to PBS president Paula Kerger.

At the channel’s Television Critics Association presentation this week, she said she welcomed an upcoming review of the act and compliance by the Federal Communications Commission.

The act was passed to require commercial broadcasters to increase educational and informational programming. Among other things, it stipulated that stations air a minimum of three hours a week of core educational series.

“The line between commerce and content are blurred beyond recognition” by commercial broadcasters, Kerger said.

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