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NEW YORK Kia Motors will take a bigger role on USA Network this year by sponsoring the Jan. 9 opener of TV series Psych. The partners have created a custom car spot that showcases the show’s characters on a wacky caper with the Kia Optima along for the ride.
The spot will air throughout USA Network’s first-quarter schedule to promote the automobile and the quirky comedy/mystery about a guy who uses his observational skills to persuade cops that he’s using psychic powers to solve crimes.
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