KFC Nixes Finger Lickin’; Facebook’s Redesign Is a Headache for Marketers: Wednesday's First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. KFC Drops Iconic ‘Finger Lickin’ Good’ Slogan, Citing Covid-19 So, yeah, you probably shouldn’t be so cavalier about licking your fingers and touching your face in general during a pandemic. This was not lost on KFC, which has temporarily paused the use of its iconic slogan in a new global campaign that includes outdoor ads featuring tongue-in-cheek slogans like “Finger lickin’ not currently advised” and “Wash fingers thoroughly before lickin’.” Watch: Additionally, a TV ad, which shows the catchphrase blurred out on KFC buckets and signs, says: “That thing we always say? Ignore it. For now.” Premium | Why Lawmakers Are Keeping Ad Tech Under Such Close Scrutiny Regulators are scrutinizing ad tech for privacy-related issues more than ever, and are on the lookout for examples of misuse of data by bad actors. More specifically, lawmakers are worried about the use of bidstream data, which is gathered during an online ad auction and used for targeting, and called out the ability to match location data with other data sets to build profiles of people who attended places of worship or Black Lives Matter rallies. Inside the issue: Learn how the bidstream works, how ad-tech companies can collect and use that data, and how bad actors can exploit it. The industry’s biggest players trust Adweek to deliver the stats and insights they need to stay on top. Level up with an Adweek Pro Subscription. Nathan Young, Former President of 600 & Rising, Has Left Periscope After resigning as president of 600 & Rising, the Black advocacy organization he founded, earlier this month, Nathan Young has now resigned from his role as group strategy director at Minneapolis-based agency Periscope. Young’s resignation from his role within 600 & Rising came after he received backlash on Twitter for criticizing advocacy group Adcolor. Young said he hasn’t decided what his next move will be, but his work with 600 & Rising initiated change and discussion in the ad industry around diversity, equity and inclusion. The Road to Brandweek: e.l.f.’s Kory Marchisotto on Innovation and the Pandemic Ahead of Brandweek 2020, Adweek caught up with e.l.f. Cosmetics' Kory Marchisotto CMO about trends in marketing and advertising in general, and the beauty sector in particular. Skin care is consumers’ top priority in the beauty space, with people “spending more time on self-care and seeking ingredients like CBD that deliver multipurpose benefits.” Read on: Marchisotto also offered insights on navigating the pandemic and big marketing win on TikTok. Join the foremost brand marketers in the world for Brandweek Masters Live, a fully reimagined virtual experience on Sept. 14–17. Register now and learn how you can access VIP sessions, get Taste of Brandweek delivered to your doorstep and more. Early-bird rates end on 9/2. Voice | New Facebook Design Is a New Headache for Marketers Marketers have been quick to criticize “New Facebook,” which will roll out permanently for all users in September. It’s one of the most significant layout updates the platform has made in years and will include accessibility improvements and features like dark mode. Social media manager Alexa Heinrich laid out the good, the bad and the annoying elements for marketers in a new voice piece including its navigation, Pages, Creator Studio, Insights and Publishing Tools. Explore: Ultimately, it needs more streamlining and doesn’t fix Classic Facebook’s issues. More of Today’s Top News & Highlights Cox Automotive Sends $126 Million US Media Account to Hearts & ScienceJohnson & Johnson’s Covid-19 Live Web Series Has Found a Global AudienceWe’ve Been Sitting in Our Backyards and Downing a Lot of Margaritas This SummerHBO Max Sets West Wing Stage Reunion for FallWhat Happened for This Entrepreneur When Lacrosse and Chemistry Collided Dunkin’ and Harpoon Just Brewed Up a Fresh Batch of Doughnut-Flavored Beers Harpoon Brewery is collaborating with Dunkin’ to roll out three new donut-inspired beers: Boston cream stout, jelly donut India pale ale and pumpkin spiced latte ale. More of the Latest CNN Breathes New Life Into Political Cartoons Using Stop-Motion AnimationMontblanc Recruits Spike Lee and Other Celebrities for Aspirational Global CampaignAirbnb Wants You to See America’s Still Great, but Lesser-Known, OutdoorsTito’s Vodka Digital Concert Series Will Benefit Restaurants and Healthcare WorkersIkea’s Famous Swedish Meatballs Now Have a Meat-Free Alternative: Plant BallsMcDonald’s Created Clever Visuals to Celebrate Moving Day in Quebec

First Things First

KFC Nixes Finger Lickin’; Facebook’s Redesign Is a Headache for Marketers: Wednesday's First Things First

Plus, would you drink donut beer?

KFC Drops Iconic ‘Finger Lickin’ Good’ Slogan, Citing Covid-19

Jess Zafarris

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KFC Drops Iconic ‘Finger Lickin’ Good’ Slogan, Citing Covid-19

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Jess Zafarris