Is Katie Couric's Daytime Show Worth $50,000 a Spot?

Aims to 'fill the void' left by Oprah

Katie Couric, Jeff Zucker, and syndication company Disney-ABC Domestic TV have begun pitching Couric’s new daytime show to ad agencies and clients, the New York Post reported today.

Disney-ABC execs are reportedly saying that the show will be a combination of news and personal stories, filmed live in New York, although Couric will occasionally shoot outside the studio. According to the Post, they’re also telling prospective buyers that Katie intends to “fill the void” left by Oprah’s departure from daytime TV back in May—a very lofty aspiration.

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