Jump Ball: CBS, Turner Talk Up Hoops Collaboration

McManus, Levy relive March Madness pact

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

When CBS and Turner Sports hashed out a deal to share the rights to March Madness back in April 2010,  president of CBS News and Sports Sean McManus said the partnership “put us on solid financial footing for lasting profitability.” Without a cable partner, the broadcaster would have been hard pressed to renew its rights package; in shouldering half the burden, Turner not only kept CBS in the college hoops business, but it fast-tracked its own ambitions to become a big-time sports leader.

McManus and David Levy (Turner Broadcasting System’s president of sales, distribution and sports) on Wednesday recounted the back story behind the 14-year, $10.8

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in