Jordan Peele Channels President Obama in a Faux PSA About Fake News

Resurrects famously spot-on impersonation to highlight media literacy

The digital manipulation is especially scary considering what is being said.

Before he became an Academy Award-winning director, Jordan Peele was known for his pitch-perfect impersonation of former President Barack Obama as part of the Comedy Central show Key & Peele.

Now, Peele has resurrected that impersonation in a partnership between BuzzFeed and his own Monkeypaw Productions for a faux public service announce on the importance of media literacy in the era of fake news.

Technology is making it increasingly easy to spread misinformation by manipulating video and audio. In this particular video, which was distributed across social media channels including Facebook, Instagram, Twitter, YouTube and Snapchat, the digital manipulation is especially scary considering what is being said.

The project was born out of Peele and BuzzFeed founder and CEO Jonah Peretti’s conversations about fake news, new technologies and what seems to be an erosion of shared reality, according to BuzzFeed. The segment was written by Peele and produced by BuzzFeed’s Jared Sosa.

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