John Oliver Skewers Tronc

At one point in the spoof trailer for Stoplight, the Boston Chronicle gets rebranded as Chorp.

The spine of John Oliver’s latest piece is the company formally known as Tribune Publishing.

There’s a great clip of Sam Zell speaking to the staff of the Orlando Sentinel, a couple of suggestions from Oliver of what the word Tronc sounds like and a clever callback of the Zell remark about puppies and Iraq in Stoplight, the spoof trailer of Spotlight with Jason Sudeikis that caps it all off.

Oliver samples a portion of that infamous, recent Tronc introductory video and also mocks a Tronc graphic. But perhaps the funniest part of the whole thing is when the spoof trailer showcases, split-screen, a group of reporters tasked with uncovering City Hall corruption. The number quickly dwindles from four as one journalist clarifies that he’s taken the buyout, another explains she technically works on social media strategies and a third reveals she has been replaced by a Tronc-like robotic agent.

In a cheeky further comment on the viral and social media funnel that is today’s journalism, Oliver has got the hashtag #investifarted gathering steam on Twitter. Watch the piece to learn where that came from.