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John Oliver's half-hour comedy news show on HBO has one really amazing regular feature: Rather than a lengthy interview or a musical guest, Oliver goes on a hilarious, impeccably researched 12-minutes-and-change rant about a particular hobby horse. Past victims have included FIFA, the U.S. prison system and net neutrality. This week, he lit into native advertising as deceptive and antithetical to the idea of journalism, and used an IAB report to do it.
Oliver quotes this July 22 press release in his monologue, noting that the IAB found that of respondents exposed to native ads, “less than half … [recognized] … that the material was advertising.”
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