Jay Leno's Viral Marketing Stunt for New CNBC Show

Funnyman poses as Uber driver

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Even though he stepped down as host of The Tonight Show more than a year ago, Jay Leno is not stepping away from television.

A noted auto enthusiast, Leno has a new show debuting next week on CNBC, Jay Leno's Garage. In a viral marketing stunt, Leno posed as an UberBlack driver to unsuspecting passengers in Los Angeles.

Leno suits up as a bald-headed, bearded driver named "Rocco" asking passengers if they knew about a certain former talk show host that was known to be a fan of cars.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in