Jay Leno Down but Still Dominant in Day Two

Wednesday, September 16, 2009
 
Prime-Time Metered Market Tuesday Ratings:

Jay Leno Down But Still Dominant; Positive The Bigger Loser 

 
National Ratings in Prime-Time:

Week of September 7, 2009

 
Ratings Box:
What’s Hot/What’s Not
 

On the Air Tonight:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:

Meet George Jetson

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Jay Leno Down But Still Dominant; Positive The Bigger Loser  

 
Tuesday 9/15/09
 

              HH
          Rtg/Shr

NBC 6.6/11
CBS   5.5/ 9
ABC 3.4/ 6
Fox    2.7/ 4
CW    1.5/ 4
 
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-Percent Change From the Year-Ago Evening (Tuesday, September 16, 2008):

NBC: +35, CBS: +10, ABC: – 6, CW: -37, Fox: -69
 

Note: Fox aired the season-premiere of House and an original installment of Fringe on the year-ago evening.

 
———-
 
-Yesterday’s Winners:

NCIS R (CBS), The Biggest Loser (NBC), The Jay Leno Show (NBC)

 
-Yesterday’s Losers:
More To Love (Fox), Shaq Vs. (ABC), 90210 (CW), Melrose Place (CW)
 
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-Ratings Breakdown:

Night two of NBC’s The Jay Leno Show, as expected, took a considerable hit, but the early results are still positive. Leading out of the two-hour season-premiere of The Biggest Loser, Leno in day two scored a dominant 8.0 rating/14 share in the metered markets. Comparably, that was down by a hefty 34 percent from its launch on Monday (12.1/20 on Sept. 14). But it built by 25 percent from the 9:30 p.m. portion of The Biggest Loser (6.4/10). And it was an improvement of 19 percent over the year-ago season-premiere of former occupant Law & Order: SVU (6.7/11 on Sept. 23, 2008). 

 

Since The Jay Leno Show opened one night earlier with 18.42 million viewers and a 5.3 rating/14 share among adults 18-49 based on the Live Plus Same Day nationals, last night’s overnights should translate between 12 and 13 million viewers and a high 3-rating in the demo once the fast affiliate results are available (and posted, of course, at PIFeedback.com). But what should be noted is the expected strength of lead-in The Biggest Loser, which always delivers demographically.

 

The Biggest Loser opened the new season with a respectable 5.9/10 in the overnights,building by half-hour as follows:

 
The Biggest Loser:
8:00 p.m.: 5.3/ 9 (#2)
8:30 p.m.: 5.9/10 (#2)
9:00 p.m.: 6.0/10 (#1)
9:30 p.m.: 6.4/10 (#1)
 

Comparably, this was an improvement of 11 percent over it’s year-ago season opener (5.3/ 8 on Tuesday, Sept. 16, 2008).

 

In season-finale news, a two-hour edition of CBS’ Big Brother scored a typical 4.4/ 8 in the overnights, with the half-hour breakdown as follows: 

 
Big Brother (CBS)

 9:00 p.m.: 4.6/ 7 (#2)

 9:30 p.m.: 4.0/ 6 (#2)

10:00 p.m.: 4.4/ 7 (#2)
10:30 p.m.: 4.5/ 8 (#3)
 

One year earlier, Big Brother concluded with a similar 4.2/ 7 for a one-hour edition on Tuesday, Sept. 16, 2008. Congratulations, of course, go to Jordan. But why did Julie Chen not read that Kevin also voted for Natalie, making it more suspenseful at the end? There big dramatic moment was completely missing. Earlier in the evening on CBS was a repeat of rock-solid NCIS at a first-place 7.7/13 in the overnights.

 

In season (or series) finale news, Fox reality/competition More to Love went out with a bust, with a mere 2.7/ 4 in the overnights from 8-10 p.m. Given its non-success, isn’t it time the broadcast nets gave up on this summer nonsense? Here is the half-hour breakdown:

 
More to Love (Fox) 8:00 p.m.:
8:00 p.m.: 2.3/ 4 (#4)
8:30 p.m.: 2.5/ 4 (#3)
9:00 p.m.: 2.7/ 4 (#4)
9:30 p.m.: 3.3/ 5 (#4)
 

ABC was at recent bland overnight Tuesday levels with its combination of a repeat of Shark Tank (#3t, 2.3/ 4), summer dud Shaq Vs. (#3, 3.4/ 6), and a last-minute Barbara Walters special (#2t, 4.5/ 7). Last was The CW, with its combination of week two of the sophomore season of 90210 (#5, 1.6/ 3) and week two of the remake of Melrose (#5, 1.5/ 2). Comparably, Melrose Place dipped by 21 percent from its already disappointing week-ago series-opener (1.9/ 3 on Sept. 8). The compatibility out of 90210 is certainly there, but the early results are not. While I realize the success of The CW falls within the young female demos, both 90210 and Melrose Place are “losers” based on the overnights. We’ll see what happens when the demos are released.