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While the emerging networks are allowed only a brief window in which to flaunt their wares, it’s a safe bet that media buyers will be hanging on Henry Schleiff’s every word during Discovery Communications’ annual upfront extravaganza.
On Thursday, the president and general manager of Investigation Discovery will make a pitch for the true-crime network, which is the fastest-growing channel on the cable dial. Along with whiplash growth in prime time deliveries and overall distribution, ID goes to market with its most ambitious slate of original programming.
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