Improved STD Ranking for NBC

Wednesday, February 24, 2010
American Idol Tops the Winter Olympics 

National Ratings in Prime-Time:

Week of February 15, 2010
Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:
Father Knew Best
Prime-Time Metered Market Tuesday Ratings:
American Idol Tops the Winter Olympics  
Tuesday 2/23/10


Fox   15.5/22
NBC 14.4/21
CBS    6.1/ 9
ABC   4.5/ 7
CW     0.5/ 1

-Note: The overnight comparisons to one year earlier were not available today.


-Yesterday’s Winners:
American Idol (Fox), The 2010 Winter Olympics (NBC)


-Honorable Mention:


-Yesterday’s Losers (excluding repeats):

The Forgotten (ABC)


-Ratings Breakdown:

Unstoppable American Idol topped the Tuesday charts, with Fox beating Winter Olympics-fueled NBC by 1.1 overnight rating points. The two-hour edition of American Idol, featuring the top 12 female contestants, averaged a hefty 15.5 rating/22 share in the overnights, building by half-hour as follows:

American Idol (Fox)

8:00 p.m.: 14.5/21 (#1)

8:30 p.m.: 15.7/22 (#1)

9:00 p.m.: 15.8/22 (#1)

9:30 p.m.: 16.1/23 (#1)


My picks for the two contestants exiting on Thursday: Haeley Vaughn and Janell Wheeler. And my opinion on Ellen DeGeneres as the fourth judge: she does not belong there. 


The Vancouver Olympic Winter Games on NBC scored a 14.4/21 in the overnights from 8-11 p.m., which was identical to one week earlier. Here is the half-hour breakdown:

Vancouver Olympic Winter Games (NBC)

8:00 p.m.: 12.5/19 (#2)

8:30 p.m.: 13.6/19 (#2)

9:00 p.m.: 15.4/22 (#2)

9:30 p.m.: 14.7/21 (#2)

10:00 p.m.: 15.6/24 (#1)

10:30 p.m.: 14.7/24 (#1)


Head-to-head opposite American Idol, The Winter Olympics trailed by nine percent.


Third-place CBS was in all repeats care of its combination of NCIS (#3: 7.4/11), which still delivered despite the ample competition, spin-off NCIS: Los Angeles (#4: 5.7/ 8) and The Good Wife (#3: 5.2/ 8), which will definitely snag Julianna Margulies an Emmy nomination for Outstanding Lead Actress in a Drama Series.


Next up was ABC with its line-up of a repeat of Lost (#4: 3.0/ 4), which never fares well in non-originals, the original installment of Lost (#3, 6.8/10), which will certainly be on the map among adults 18-49, and waiting-to-be axed crime drama The Forgotten (#3: 3.7/ 6). As we inch closer to the finale of Lost in May, I wonder what showing Jack (Matthew Fox) as a father has to do with anything at this point. And disheveled Claire (Emilie de Ravin) was reminiscent, of course, of Danielle Rousseau (a.k.a. “The Frenchwoman”). 


The CW closed this fourth Tuesday in February with repeats of already renewed 90210 (0.7/ 1) and certain-to-be canceled Melrose Place (0.4/ 1). Both serialized dramas will return in originals on March 9. 


Source: Nielsen Media Research data (R = repeat)


National Ratings in Prime-Time:

Week of February 15, 2010

There was optimism aplenty at dominant NBC this week, with the strength of the ongoing Vancouver Olympic Winter Games lifting the Peacock net into No. 3 for the season (ahead of ABC) in both total viewers (8.7 million vs. 8.6 million) and adults 18-49 (2.9 rating vs. 2.7), tied for No. 2 (with CBS) among adults 18-34 (2.4 rating each, ahead of ABC’s 2.2), and No. 2 in men 18-34 (2.3 vs. 2.1 for CBS and 1.6 for ABC).  NBC, of course, swept the week of Feb. 15 in households and total viewers, with seven of the eight most-watched shows and a first-place finish in the three key demos — adults 18-49, adults 25-54 and adults 18-34. Growth versus the comparable year-ago week (which did not, of course, include The Winter Olympics) was as much as 301 percent in total viewers. Too bad NBC has so little to promote on this stellar platform.