I’m With the Brand LIVE: Brandin Cohen, Liquid I.V.

Our video series is going live to talk about entrepreneurship in the wellness space

Headshot of Chris Ariens

Last September, Adweek launched I’m With the Brand, a rapid-fire Q&A video series hosted by Ian Wishingrad, featuring founders and funders and how they built their brands. We’ve produced 10 episodes so far, with many more in the edit process.

But given the new work-from-home reality for tens of millions of us, we’ve decided to produce a few episodes focused on the health and wellness space. And we’re doing them live, starting today, and for the next several weeks at 4 p.m. ET Tuesdays.

First up is Brandin Cohen, CEO of LIV, or Liquid I.V. Cohen shares how he got his start as an entrepreneur and what motivated him to create the hydration solution.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.