THE PROGRAMMING INSIDER

Tuesday, March 22, 2011

 

Prime-Time Metered Market Monday Ratings:

Huge Victory for DWTS Ignited ABC

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest 

 

TV Trivia Time:

Working for a Slob
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Huge Victory for DWTS Ignited ABC

 
Monday 3/21/11

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

ABC 13.4/21

CBS    6.0/ 9

Fox     5.3/ 8
NBC   3.9/ 6
CW     0.5/ 1
 
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-Percent Change from the Year-Ago Evening (Monday, 3/22/10):

Fox: + 6, NBC: + 5, ABC: – 4, CBS: -19, CW: -69

 
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-Yesterday’s Winners:   
Dancing with the Stars (ABC), Mike & Molly (CBS)
 
-Honorable Mention:
House (Fox)
 
-Yesterday’s Losers (excluding repeats):
Chuck (NBC), The Event (NBC)
  
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, March 22, 2011.   

 
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-Ratings Breakdown:

ABC danced its way to the winning overnight Monday finish line, more than doubling No. 2 CBS. Third overall was Fox, followed by lagging NBC and yet another night of repeats on The CW.

 

Dancing with the Stars opened its 12th edition (yes…time flies) was a whopping 16.0 rating/24 share in the overnights from 8-10 p.m., building by half-hour as follows:

 
Dancing with the Stars (ABC)
8:00 p.m.: 14.9/23
8:30 p.m.: 15.9/24
9:00 p.m.: 16.5/25
9:30 p.m.: 16.6/25
 

One year earlier, Dancing kicked-off its spring edition with an almost identical 16.4/24 in the overnights on Monday, March 22, 2010. And that translated into 24.19 million viewers and a 6.4/17 among adults 18-49. As for the new cast, all I can personally say is go Kirstie Alley, who danced last to build momentum. Also worth noting: that ageless Karate Kid, Ralph Macchio. Most vulnerable after one performance: “Psycho” Mike Catherwood. Nervous Wendy Williams’ daytime fan base, meanwhile, will likely be beneficial on this show. 

 

Ignited by its lead-in, Castle at 10 p.m. won the 10 p.m. hour with an 8.3/14 in the overnights. But retention out of the 9:30 p.m. portion of Dancing with the Stars was only 50 percent.

 

Minus an original installment of Two and a Half Men, CBS no doubt has lost steam on Monday. Demo favorite How I Met Your Mother, which has been renewed for two more seasons, opened with a third-place 5.7/ 9 in the overnights at 8 p.m. That led into episode six of uneventful Mad Love (#3: 4.5/ 7 at 8:30 p.m.), followed by a repeat of aforementioned Two and a Half Men (#2: 6.3/ 9 at 9 p.m.) and original installments of Mike & Molly (#2: 6.5/10) and Hawaii Five-O (#2: 6.6/11) from 9:30-11 p.m. Worth positively noting for the very worthy Mike & Molly was growth of three percent out of the Two and a Half Men encore. Less than one season into its run and Mike & Molly is beginning to stand on its own.

 

Fox’s House finished second in the 8 p.m. hour, with a 6.5/10 in the overnights. But facing the second half of Dancing with the Stars was costly for recent entry The Chicago Code, which dipped to a series-low 4.2/ 6 at 9 p.m.

 

Elsewhere, NBC is a shambles from 8-10 p.m. care of Chuck (34; 2.9/ 5) and The Event (#4: 2.9/ 4), which did not benefit by disappearing for three months. But older-skewing Harry’s Law at 10 p.m. is still an option with a 5.9/10 in the overnights. While that finished third in the time period, it did build from the 9:30 p.m. portion of The Event (3.0/ 4) by a hefty 74 percent.