NEW YORK Broadcast shows had the largest audiences tuning in via DVR in 2008 while cable programs posted the largest rating gains on a percentage basis when DVR playback was factored in (a reflection of their smaller audiences), according to a tally released today by Nielsen Media Research.
Nielsen tallied gains in average household viewing and percentage gain for network and cable shows factoring in DVR playback within seven days of the original telecast. The tallies were based on viewing data from Jan.
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