The Icelandic people are so proud of their country’s fish that they celebrate it twice a week with Fishmas—well, they do according to a new quirky video and social campaign by agency Brandenburg for client Seafood from Iceland.
At the heart of the campaign, running in the U.K. and U.S. to promote the Icelandic fare to oversees customers, is an edgy film that shows people in Iceland, including fisherman elves and Father Fishmas, preparing for the twice-weekly Fishmas celebrations where families come together for a fish meal (think Christmas minus the turkey).
The
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