I Am Cait Premiere Draws 2.73 Million Viewers

On par with Kardashians, but a big drop from Diane Sawyer interview

Sunday's premiere of I Am Cait delivered solid ratings for E!, although the numbers are a big drop from Caitlyn Jenner's other major high-profile TV appearances.

The moving E! docuseries, which chronicles Jenner's new life after recently transitioning from male to female, drew an average of 2.73 million viewers in live-plus-same-day ratings, according to Nielsen. That includes 1.5 million viewers in the 18-49 demographic.

That number almost exactly matches the number of Jenner's Twitter followers—2.74 million—and is on par with May's Keeping Up With the Kardashians: About Bruce two-part special where Jenner, who was then still known as Bruce, discussed his transition on E! for the first time. The first part of that special drew 2.92 million viewers (1.78 million among adults ages 18 to 49), and the audience grew to 4.2 million in live-plus-three numbers (2.8 million in the demo).

While those ratings represent a slight bump over the typical Keeping Up With the Kardashians episode (the most recent season premiere drew 2.55 million total viewers), it's only a fraction of the 17 million viewers who tuned in for Jenner's ABC interview with Diane Sawyer in April, or the 7.7 million who watched Jenner's emotional ESPY Awards speech on July 15. Audiences might be suffering from Jenner fatigue, or wary that the network known for Keeping Up With the Kardashians and Total Divas could do justice to Jenner's story.

E!, like the other NBCUniversal cable properties, has switched to reporting live-plus-three ratings, not live-plus-same-day. While those time-shifted numbers will add to I Am Cait's audience, it remains to be seen whether the non-Keeping Up crowd will stick around for the rest of the season. 

The network will broadcast seven more episodes of I Am Cait this summer.