Hulu Teases Season 3 of The Handmaid’s Tale Ahead of Super Bowl Spot

This will be the third consecutive year the streaming service airs an ad during the Big Game

The new season is coming 'soon,' according to Hulu. Hulu

It looks like the 30-second ad Hulu will run during the Super Bowl will again tease programming.

The streaming service teased the ad with a clip of The Handmaid’s Tale, featuring Elisabeth Moss’ character, June, looking back toward the camera. The service said the highly anticipated third season will be “coming soon.”

The Handmaid’s Tale earned Hulu an Emmy for outstanding drama series in 2017 when it became the first streaming network to do so.

This will be the third consecutive year that Hulu airs a spot during the Super Bowl.

The streaming service previously returned to the Super Bowl in 2017 after a five-year hiatus to run its first advertisement for an original series, The Handmaid’s Tale. That ad aired again later in the game and was the first overtime spot in Super Bowl history.

Last year, the service ran an ad for Castle Rock.


@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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