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Hulu’s ad-supported tier is getting cheaper. The streaming service is rolling out a discounted annual payment plan for its current customers.
The plan, which is available starting today for existing ad-supported viewers, costs $59.99 for a year, instead of the $71.88 that ad-supported viewers would pay under the usual monthly plan of $5.99 for 12 months. That’s a 16% discount compared to the monthly rate.
The discounted rate is only available to current Hulu customers locked in to the ad-supported option, the company said, although the annual payment option will become available for new ad-supported subscribers later this year.
There’s no stated plan to roll out an annual discount to ad-free viewers, who pony up $11.99
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