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A year after it became the first streaming service to win the Emmy for outstanding drama, Hulu has a surprising message for the audience of tonight’s Emmy ceremony: “Don’t get Hulu.”
The streaming service kicks off its new tongue-in-cheek marketing campaign, “Better Ruins Everything,” with a 60-second spot during tonight’s 70th Annual Primetime Emmy Awards.
In the ad, a number of actors and athletes who appear in programming on Hulu’s live TV and SVOD offerings, including real-life married couple Sofia Vergara and Joe Manganiello, explain that once you discover a better way to do something—like flying first class, buying a king-size bed or adding bacon to a burger—it’s not possible to go back to the old way.
The ad culminates with the celebs warning viewers not to get Hulu, which “will ruin TV for you forever.”
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