Hulu Focuses on Its Audience's 'Total Engagement' Because 'For Us, Demos Are Dead'

Plus, why The Handmaid’s Tale will miss this year’s Emmy eligibility window

Hulu is one of many outlets that will be affected by the upcoming close of the Disney-Fox deal, which will give Disney a majority stake in the streaming service. But Hulu said it’s more focused on keeping its subscribers happy than thinking about life under Disney.

The streaming service added 8 million subscribers last year for a total of 25 million U.S. subscribers, which makes it the fastest growing on-demand platform in the country, svp of originals Craig Erwich said at the Television Critics Association’s winter press tour in Pasadena, Calif.

“Hits

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