Hulu Deepfakes Football Stars' Faces Onto Body Doubles in New Sellouts Ad

The campaign, debuting during tonight's NFL kickoff game, winks at Covid-19 production challenges

Key Insight:

Hulu’s long-running Sellouts campaign, in which professional athletes pitch Hulu’s Live TV offering in exchange for a sweet cash payout, is coming back this week as the National Football League’s fall season preps its return. But due to the limitations around production as a result of Covid-19, the company had to get crafty to make it happen.

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