Huge Sunday Night Football Match-Up on NBC; Below Average American Music Awards on ABC

THE PROGRAMMING INSIDER

Monday, November 22, 2010

 
Primetime Ratings:
Weekend Results
 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

The New Perry Mason

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Prime-Time Ratings:

Weekend Results
 
Friday 11/19/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

ABC  3.5/ 6
NBC   2.7/ 5
Fox     1.8/ 3
CW     1.4/ 3
 

CBS: 9.63 million, ABC: 5.31, NBC: 4.01, Fox: 3.04, CW: 2.31

 

-Adults 18-49:

ABC: 1.6 rating/5 share, CBS: 1.5/ 5, CW: 1.0/ 3, NBC and Fox: 0.9/ 3 each

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

CSI: NY (CBS), Blue Bloods (CBS), 20/20 (ABC)

 

-Friday’s Losers (excluding repeats):
Supernanny (ABC), School Pride (NBC), The Good Guys (Fox), Harmony: A Film Inspired by the Prince of Wales (NBC)

 
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-Ratings Breakdown:

CBS remains the network to beat on Friday in total viewers, with a hefty 4.32 million more than second-place ABC. But ABC inched past CBS in adults 18-49, with a one-tenth of a rating point advantage. The CW once again managed to finish third overall in the demo.

 

CBS’ Medium opened the evening on a winning note, with 7.34 million viewers and a 1.4 rating/5 share among adults 18-49 at 8 p.m. But the network has confirmed that the canceled thriller will air its final episode on Jan. 21. No replacement has been announced yet. Next on the Eye net was relocated CSI: NY (Viewers: #1, 10.24 million; A18-49: #1t, 1.6/ 5 at 9 p.m.), followed by freshman Blue Bloods (Viewers: #1, 11.31 million; A18-49: #2, 1.6/ 5 at 10 p.m.), which both deserve accolades cracking the 10-million viewers mark this low-HUT level evening.

 

ABC started out slow and built as the night progressed with its line-up of Supernanny (Viewers: #2, 4.13 million; #2t, 1.1/ 4), Primetime: What Would You Do? (Viewers: #3, 4.96 million; A18-49: #1t, 1.6/ 5) and 20/20 (Viewers: #2, 6.83 million; A18-49: #1, 2.0/ 6). Comparably, 20/20 rose to its highest-rated telecast in adults 18-49 and adults 25-54 since Jan. 8, 2010.

 

Over at NBC, there was nothing positive of note with recent entry School Pride (Viewers: #5, 2.54 million; A18-49: #5, 0.6/ 2), which will be replaced by returning Who Do You Think You Are? on Jan. 21, a one-hour edition of Dateline (Viewers: #2, 5.77 million; A18-49: #3, 1.2/ 4), and 10 p.m. special Harmony: A Film Inspired by the Prince of Wales (Viewers: #3, 3.71 million; A18-49: #3, 0.9/ 3). The Prince of Wales was the Prince of Failure, no doubt, on NBC.

 

Soon-to-be revamped Fox remained out the competitive loop care of a House encore (Viewers: #3, 3.37 million; A18-49: #2t, 1.1/ 4) and departing The Good Guys (Viewers: #4, 2.71 million; A18-49: #4, 0.7/ 2). And The CW was consistent with veteran Smallville (Viewers: #5, 2.60 million; A18-49: #2t, 1.1/ 4) and Supernatural (Viewers: #5, 2.03 million; A18-49: #4, 0.9/ 3).

 

Effective on Jan. 21, Fox will populate Fridays with returning non-scripted Kitchen Nightmares at 8 p.m. followed by relocated Fringe at 9 p.m. one week later. Needless to say, this will not benefit struggling Fringe. 

 
 Source: Nielsen Media Research data
 
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Saturday 11/20/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS    3.9/ 7

ABC   3.4/ 6

Fox     3.2/ 6

NBC   1.8/ 3

 

-Total Viewers:

CBS: 6.00 million, ABC: 5.38, Fox: 5.16, NBC: 2.91

 

-Adults 18-49: