BritBox, the streaming service from BBC and ITV that specializes in British films and movies, wants to thank streaming behemoths like Netflix and Amazon Prime. The series those hefty OTT offerings feature on their platforms, including The Crown, The Bodyguard and Downton Abbey, helped whet an appetite for British TV shows among U.S. audiences, making business prospects for BritBox—dedicated entirely to streaming British programming—look bright.
“Given that British [TV] has been so popular because of those shows, more people are coming into British [TV],” said Soumya Sriraman, president of BritBox.
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