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Crackle has seen major success with Jerry Seinfeld's Comedians in Cars Getting Coffee. Now, Yahoo is looking to do the same with another comedian who made her mark in broadcast TV while helping Chevrolet market its 2016 Traverse to moms.
This morning, Yahoo debuted the first in a nine-episode series featuring former Saturday Night Live cast member Ana Gasteyer called Going There in which the comedian helps show off some of the family-friendly features of the SUV. In the same vein as Seinfeld's Crackle series, each episode features Gasteyer driving one of her friends around—in Chevy's 2016 Traverse, of course—as they run errands and discuss parenting.
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