RIO DE JANEIRO – For more than three decades, millions of Brazilians have spent one Saturday night a year tuning in to the nation’s most-watched network, Globo, for the annual Criança Esperança or Hope for Children telethon.
Forty-four million watched the 90-minute special on Aug. 19, more than World Series Game 7 and the Academy Awards in the U.S. It is part of a multiweek, multiplatform event to help Brazil’s neediest.
But this year Criança Esperança shed light on issues like racial profiling, transgender rights, sexism, and how to break from “jeitinho brasileiro,” or the Brazilian way of doing things: whether it’s paying off police or running red lights.
“The goal is to transform this into more than a show and open up a dialogue with society,” said Rafael Dragaud, who watched the event growing up, and has been its artistic director for the past three years.
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