How Noelle Stevenson Revived She-Ra for a New Era

In rebooting a classic cartoon, she brought friendship, vulnerability and inclusion to the fore

Still from She-Ra and the Princesses of Power
She-Ra and the Princesses of Power added depth and diversity to the original cartoon's lineup.
DreamWorks Animation

When DreamWorks reached out to Noelle Stevenson to pitch a new She-Ra adaptation “It felt like one of those moments where you’re in the right place at the right time,” she tells Adweek.

For someone who describes her previous work—including developing her graphic novel Nimona—as exploring “subversion of classic fantasy and sci-fi tropes, especially as they relate to female characters,” it was a natural fit. And it was one she handled so deftly, Adweek’s editors selected her as an honoree in this year’s Creative 100.

Developing an adaptation of a character beloved by many children of the 1980s was a daunting challenge that Stevenson took seriously. But at the same time, she “didn’t want myself and my crew to feel constrained by that.”

“A lot of the challenge was doing that while also being aware of the kind of shock that people would feel seeing the character reimagined, which was going to happen no matter what,” Stevenson says. “[We decided on] letting the show become its own thing and protecting the crew and its writers from being beholden to the original so we could take this show in front of a new audience that didn’t necessarily have to have grown up with the original and bring them this new, fresh-feeling show so they could have their own She-Ra experience.”

While Stevenson didn’t grow up with She-Ra herself, she “developed an interest in this world and these characters” while working in animation over the past several years, including on Disney’s Big Hero 6 and Tangled; DuckTales; and Wander Over Yonder, which crafted two homages to He-Man during her stint as a staff writer.

“After a certain point, I really wanted the show to stand on its own,” she says, wanting it to remain faithful to the original while evolving in a new direction.

That evolution is apparent in the show’s transformation of the original’s title (She-Ra: Princess of Power) to She-Ra and the Princesses of Power, reflecting an increased focus on She’Ra’s relationships to the show’s other characters.

One of the aspect of the original she loved has certainly survived: the villains seeming “almost like dual-protagonists,” an aspect she expanded considerably while still keeping the plots of foes like Catra and Scorpia tied it to the show’s central theme of friendship.

"This show is about friendship, but I also wanted to show that sometimes friendship can be hard, sometimes relationships can be messy and difficult—and you can rise above that."
Noelle Stevenson

“I tended to relate to villains more often because they were the ones that had a license to be messy and express emotions that the heroes weren’t necessarily allowed to express,” she says. “This show is about friendship, but I also wanted to show that sometimes friendship can be hard, sometimes relationships can be messy and difficult—and you can rise above that.”

“There are these core relationships like between Adora and Catra that are broken at this fundamental level, and so much of the show is about examining that,” she explained.

In the original series the relationship, between Adora and Catra was “defined by jealousy,” something which tends to be applied as a stereotypical and shallow female emotion, Stevenson says. “We did want to change that a little [and] take a deeper look at that feeling of jealousy,” including how it “came from this place of love.”

Similarly, the new show embraces the gray areas in a conflict that cartoons typically paint as starkly good versus evil.

“The show is about the struggle between the dark and light,” she says. “Even heroes have darkness in them, villains are not pure evil.”

Another key aspect of the show is vulnerability. She-Ra, like her brother, He-Man, was originally an invincible and unflappable demigod who conveyed constant confidence. That swagger was part of She-Ra’s charm, but it also kept her from seeming truly relatable.

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