Long before a movie starts can be a valuable time for brands to get their message out. That’s why National CineMedia (NCM) uses the TV upfront week to entice advertisers to buy in to what they’re selling.
The centerpiece of NCM’s advertiser presentation today–its 6th annual upfront–was the revamp of its signature cinema pre-show series, FirstLook. The series is getting a refresh, and a new name, Noovie, later this year.
“When we began to re-imagine the pre-show, we knew that we wanted to build Noovie into an entertainment brand that develops engagement through content that’s relevant to today’s movie audiences,” explained NCM president Cliff Marks.
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