Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
The 2016-17 TV season is only a few days old, but NBC's new shows are off to a solid start. Last night's debut of its promising new drama, This Is Us, drew an audience of 10 million, and a 2.8 rating in the 18-49 demo, which is the highest demo rating of any new fall show to date. That's a 33 percent jump in the demo over how Best Time Ever with Neil Patrick Harris performed in the same post-Voice time slot the first Tuesday of last season, and a 69 percent increase in total viewers.
Its The Voice lead-in (3.6
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in