How the Grammy Awards Is Staying in Tune With the Times

CMO Evan Greene knows they are a changin’

If you were among the 25 million people who watched the Grammy Awards last month, you also watched Evan Greene's act. As CMO of the Recording Academy, Greene's responsibilities include all the PR and digital strategy for the legendary awards show.

But Greene's 12-year tenure coincides with the music business' most challenging period as downloads and record sales continue to slip, and it's now not unheard of for a musician's paycheck to come from a brand, not a record label.

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