How Fox Is Trying to Get Last Man Standing’s ABC Audience to the Show’s New Home

From Thursday Night Football promos to ‘man cave’ makeovers

One day after Murphy Brown returned to TV for the first time in two decades, fall’s other high-profile revival is about to premiere: Last Man Standing, which Fox picked up in May, one year after the Tim Allen sitcom was canceled by ABC.

When Allen spoke to buyers at Fox’s upfront presentation in May, he set the bar very high when it comes to the show’s ratings this fall, telling them, “We can bring literally 8 million of the most passionate and appreciative fans to a big new network, and a big, new Friday night.”

Buyers

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in