How Comcast Is Delivering World Cup Coverage to Its Multicultural Customers

X1 subscribers can watch the tournament in English and Spanish

The 2018 FIFA World Cup kicks off today in Russia, and the U.S. isn’t going to be participating, much to the chagrin of millions of Americans and TV and marketing executives. But Comcast isn’t letting America’s soccer struggles hinder its efforts to ensure Xfinity X1 customers have the most technologically advanced World Cup viewing experience possible, both in English and Spanish.

Comcast is bringing a massive World Cup content hub to its X1 platform, with screens, menus and voice commands available in both languages.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in