How Cobra Kai Boosted YouTube Premium—and Why You’ll See More Original Content With Ads

Susanne Daniels on about what’s next for the subscription service

Three years after its launch, YouTube’s subscription video on demand service, now called YouTube Premium, got a huge boost this year from its hit Karate Kid revival series, Cobra Kai.

Now the SVOD is trying to build on that momentum with a fall slate that includes a new special from Will Smith (called Will Smith: The Jump), a sci-fi thriller called Origin and a documentary about the late ‘N Sync and Backstreet Boys producer and fraudster Lou Pearlman.

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