How Brooke Shields Keeps Up With Her Kids on Snapchat

And prepares for guest hosting gigs on Today


Age 50

Claim to fame Star of the Flower Shop Mystery movie series on Hallmark Movies & Mysteries (the latest installment, Snipped in the Bud, premieres April 24 at 9 p.m.)

Base New York

Twitter @brookeshields

Adweek: What's the first information you consume in the morning?

Brooke Shields: I go downstairs and I open up the door and I get The New York Times. I don't go to any of my devices until I've had my tea. I still like reading my paper, even though I'm slowly coming into this century.

What are your go-to social media platforms?

I'm an Instagram fan. I think it's one of the first things that I didn't feel overwhelmed by. I have two daughters, and they're obsessed with Instagram and Snapchat and all of those things, and it's always been so terrifying to me as a parent [laughs]. It's taken me a little while to sort of come around to it and feel comfortable with it because I get to dictate it myself. People have had access to my life in one way or another from the time I was getting my braces on—which was filmed!—so any further invasion into my personal life took me off guard.

Do you keep track of your daughters' social media?

Oh, yes. Yes I do [laughs]. We've had many a conversation about it, and the phone has been taken away many a time. They're still under the belief that just because they can't see a Snapchat after 24 hours or whatever, it doesn't exist. I'm going to prove it to them somehow. It's just a question of whether I use fear tactics or not [laughs]. Finally my daughter did tell me, "Mom, I promise you, I will tire of this soon," so I am encouraged that her kissy face from every angle really does have a shelf life.

Do you use Snapchat yourself?

I don't. There's something about it that I just don't understand. I don't need to take a bite of pasta and have it be seen by someone in Arizona.

Who do you follow on Instagram?

It's mostly my friends or editors of magazines that I know or I think are super chic, just because I'm always pumping them for information and this is a way for me to see what they think is cool.

What are your favorite magazines?

Architectural Digest is the one I go to first. I like European Vogue, and I've got a friend who's an editor at Bazaar, so I keep up with her. I'm not a big tabloid person. I hardly recognize anyone on the covers anymore. But I really love decorating magazines. For me, reading them is like going on a mini-vacation. Whether it's Architectural Digest or Metropolitan Home or HGTV, you can get a completely different perspective in each one, and I find that refreshing.

What TV shows do you watch?

I'm loving Outlander, and I'm a big Downton Abbey person. But I don't really follow a lot of TV, just because I don't have the time. It's all I can do to give myself 30 minutes to read, let alone sit down and watch a show.

You're a frequent a guest host on the Today show. How do you typically prepare for that?

There's always a list of hot topics, and [the producers] send you every link to all the different places where you can read about whatever the subject is. I'm a big homework person, so I like that. The hosts have got it down so that they only have to look at bullet points. Willie [Geist] always makes fun of me because, of course, I've got all these highlighted notes and different colored pens. I take it very seriously!

This story first appeared in the April 25, 2016 issue of Adweek magazine.

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