How to Be Unstoppable: Inside the Creative Mind of Mindy Kaling

She's written 50 scripts and two books without getting out of bed

Earlier this year, in her well-received Super Bowl ad for Nationwide, Mindy Kaling thought she might be invisible. Hardly. As one of Hollywood's major creative forces, she's never been more prolific.

The actress and writer—and cover star of Adweek's Creative 100—voices the character Disgust in Inside Out, Disney/Pixar's summer blockbuster that is already the year's fourth highest grossing film, raking in $300 million and counting. Her critically acclaimed TV comedy The Mindy Project, which she created, writes and stars in, was snapped up by Hulu in May, shortly after Fox passed on it. It will return for Season 4 in September, right around the Sept. 15 release of her second book, Why Not Me? Besides Nationwide, the alum of NBC's The Office also starred in a high-profile American Express campaign this year that celebrated her status as an "unlikely leading lady."

Before diving into production on Season 4, Kaling talked with Adweek about the creative challenges of juggling so many projects and the family tragedy that drives her.

Adweek: When Fox didn't pick up The Mindy Project, were you certain you'd find another home?

Kaling: I have always been an optimist. I refuse to create things under the assumption of failure. So I thought that the best thing for the story creatively was to end last season on a cliffhanger, and it's a fun way to get people back. I knew in my heart for some foolhardy reason that we would be somewhere—and I ended up being right.

Will the show change at all on Hulu?

We want to keep the tone the same. But creatively, the episodes can be a little bit longer, which is good because we have such a funny cast and we can give more screen time to their characters.

Hulu will air new episodes each week. Do you wish audiences could binge it, like with Netflix?

As a consumer of TV, I love the experience of having all of them at once, but as a creator, I prefer having the episodes air every week because things become a little bit more special that way. I always loved that on The Office and on my show. The Christmas episode is special, and you wait for it to come out at Christmas time. It's more promotable, and it feels like anticipation builds.

As a consumer, Kaling says she loves binge viewing. But as a creator, she prefers to build anticipation.

You're the star, creator, writer and co-showrunner. How do you make it work?

I could never do it without the help of every one of the 150 people who work for me. Like the editors. They're used to working the normal work schedule, but because of my shooting, they start their workday when I wrap, and they're editing late into the night.

Your second book is coming out in September. Was this one easier?

I knew the 20 things that I wanted to write about at length, but it took a lot longer to write because I have less time. With this, I had to decide that Saturday and Sunday were going to be for working full time on the book.

Are you at your most creative as part of a group, like in the Mindy writers' room, or solo, like when you're writing your book?

Both, I think. Because of my training, I love and have grown to really enjoy being with other smart writers and having everyone pitch in a conflict or an idea. But I really like writing by myself, too.

Both of your ad campaigns felt like creative endeavors, not just cash grabs.

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