Streaming & OTT

House of Cards Audience Drops for Its Last Season, According to Nielsen

Netflix has long disputed Nielsen's measurement

Claire Underwood’s husband, played by Kevin Spacey, was written off the show at the beginning of the season.Netflix
sara.jerde
By Sara Jerde

The final season of House of Cards garnered fewer viewers than ever, according to new insights released by Nielsen.

Eight episodes of the show, starring Robin Wright as Claire Underwood, were released for streaming on Netflix on Nov. 2.

Underwood’s husband, played by Kevin Spacey, was written off the show at the beginning of the season.

The insights were released by Nielsen as part of its SVOD Content Ratings, which compiles data from programs viewed on connected TV devices in the United States, including Roku, Apple TV, video game consoles and smart TVs (that account for around 75 percent of SVOD viewing).

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sara.jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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