Hotels.com Is Doing a Private Friendsgiving Island Getaway for $50 a Night

Offered on a first-come, first-served basis for the holiday week

island home
The getaway is on a private island off the coast of Florida. Hotels.com
Headshot of Emmy Liederman

Before the pandemic, most would not associate Thanksgiving dinner with privacy. Under normal circumstances, you would head to a crowded family gathering, greet a bunch of relatives you vaguely remember and dodge questions on why you’re not married yet. 

But things are different this year. Many have decided that their family gatherings cannot happen safely, and Hotels.com is giving classic Thanksgiving a run for its money by offering a week-long escape to a Florida vacation home for $50 a night. 

Six guests will be invited to a seven-night stay on “Friendsgiving Island,” which would typically run for $1,400 a night. The 5,000 square-foot vacation home has a veranda, kayaks, paddleboards, a boat dock and a helicopter launch pad. 

The reservation also comes with a one-night private chef who will take care of Thanksgiving dinner. The catch? Be the first to click on the offer on Oct. 27 at 10 a.m. ET. 

This isn’t the first time Hotels.com has offered an escape from the madness that is 2020. The travel agency is also giving travelers an opportunity to live under a rock during election week for $5 a night. From Nov. 2-7, travelers can cut off ties with the outside world and go “off the grid” somewhere in New Mexico. 

Hotels.com is competing with the rest of the travel industry, which has gotten creative with safe experiential marketing as it struggles to survive during the pandemic

Earlier this year, Airbnb offered the Fresh Prince of Bel-Air’s mansion and a Halloween-inspired trip to hell on earth. Last Halloween, Booking.com recreated the Addams Family Mansion in Brooklyn and built a giant Sandcastle this summer to encourage consumers to follow through with their travel plans.


Emmy is a senior journalism major at The College of New Jersey with minors in Spanish and broadcast journalism. She has previously worked as editor-in-chief of her college newspaper, The Signal, as well as an intern at Tribune Publishing Company. Emmy is looking forward to contributing to Adweek as an intern working with its breaking news and audience engagement teams.
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