HLN Refocuses on Viral, Social Content

Turner net's big shift comes under new chief Albie Hecht

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HLN is drastically switching focus from salacious court coverage to viral-hopeful segments and upbeat coverage of stories like "Is America Ready for a Gay NFL Player?" (not coincidentally also the front-page story on BuzzFeed, which broke news of the major rebrand this morning).

The network is making its website a friendlier place to find whatever's a big deal on Facebook or Twitter at the moment, and Turner (which owns HLN) announced this morning that it would be replacing What Would You Do, its 10 p.m.

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