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Audiences watch TV on Sundays more than any night of the week, but Wednesday offers the best return on investment for TV advertisers.
Thanks to a combination of ad pricing, better consumer attention and quality of programming, Wednesday night delivers the highest ROI for TV advertising, according to analysis from attribution analytics company C3 Metrics.
That’s followed closely by Thursday, but then ROI declines for the rest of the week.
Jeff Greenfield, COO, C3 Metrics, said Wednesday ends up as No.
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