Here's Why Making Super Bowl Media Day a Prime-Time TV Event Is Brilliant

NFL bets on fans' insatiable appetite for football

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The answers to "Which Teenage Mutant Ninja Turtle is Seahawks linebacker Bobby Wagner's favorite?" or "What is Rob Gronkowski's favorite number between 1 and 100?" will now play out in prime time on live TV.

The NFL, in its bid to see just how far it can stretch fans' insatiable appetite for all things football, is planning to move its annual circus show—otherwise known as Super Bowl media day—to prime time this season.

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