After Condé Nast reportedly lost more than $100 million last year, it’s no surprise the publisher is doubling down on its core brands and dropping three more specialized, niche publications, media buyers say.
With a roster of recognizable names including The New Yorker, Vogue and Vanity Fair, titles like Brides, Golf Digest and W seem more like outliers these days.
“It’s pretty clear, based on information that’s been released about the company, that they’re losing money on some of their magazine properties, so I would imagine that would include these three,” said Reed Phillips, co-founder and managing partner of M&A and investment banking firm Oaklins DeSilva+Phillips.
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