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The 2018 Digital Content NewFronts are about to commence.
More than 15 media companies will offer presentations in New York beginning on Monday for the first week of NewFronts. A second week will be held on the West Coast later this year. It’s the first year the presentations are going bicoastal.
Presentations in New York will include original partners YouTube, Hulu and Digitas as well as Oath, which previously presented as two companies, AOL and Yahoo.
“Last year at our first NewFront, we officially introduced Group Nine to the marketplace and described our vision for what some said would be impossible—to build beloved brands and habitual relationships with social audiences,” Ben Lerer, CEO of Group Nine Media, said in a statement.
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