Hearst Television Inc. is launching an over-the-top (OTT) advertising marketplace. The marketplace includes programming owned by the company and in partnership with companies already affiliated with Hearst, such as Roku.
“When we combine our content assets and partnerships with key distribution platforms, we have a very special value proposition for our clients,” said Hearst Television president Jordan Wertlieb in a statement.
The service, dubbed Hearst Anyscreen, will include inventory from Hearst TV stations throughout 39 states as well as from Hearst partners, including ESPN and A+E Networks.
Other networks that will also be on the platform include AMC, The CW, Discovery and Food Network, HGTV and Travel Channel.
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