Hearst Preps Skiff Digital Reader Service

Marking the latest effort by print media to enter the era of e-readers, Hearst Corp. plans in 2010 to launch a service and online store that will deliver newspapers and magazines on various digital devices.

Hearst, publisher of newspapers and magazines including the San Francisco Chronicle and Cosmopolitan, has dubbed the service Skiff. The offering would provide a way for publishers to distribute their content via a growing number of digital reading devices while maintaining control of their relationship with advertisers and subscribers.

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