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HBO Max Warns ‘Don’t Stream Alone’ in Inaugural Halloween Marketing Push

Broad-based October campaign to include social watch parties

HBO Max screenshot — HBO Max is using the holiday to promote some of the platform's newest titles, like Lovecraft Country and Raised by Wolves.HBO Max

By Kelsey Sutton

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HBO Max’s Katie Soo isn’t a fan of horror movies, but she loves Halloween. And this year, the svp of growth marketing at HBO Max is even more excited about it than usual—she’s counting on the holiday to help grow HBO Max’s subscriber base this fall.

In a fall marketing campaign that went live on Oct. 1 and will stretch through the end of the month, the new WarnerMedia-owned streamer is highlighting Halloween and Halloween-adjacent programming that will appeal to all different types of the holiday’s fans.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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