Earlier this year, WarnerMedia Entertainment was planning an extensive three-month marketing blitz for its upcoming streaming service, HBO Max. The new platform would get heavy billing during tent-pole spring sports events like the NCAA Tournament, March Madness and the start of the Major League Baseball season ahead of its May 27 debut, plus a glitzy Met Gala sponsorship, a major presence at the TCM Classic Film Festival and experiential activations and retail tie-ins galore.
Of course, a lot has changed in the past two months thanks to Covid-19.
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