HBO, Gawker.com Partner for True Blood Promotion

HBO is hoping to drum up attention for its True Blood series through a partnership with Gawker Media that will see the media company take over content creation for the True Blood blog, BloodCopy, and run posts across its network of sites.
 
Gawker today began posting blog updates written from the point of view of a man who has become a vampire. The posts live on the BloodCopy blog and will be syndicated to Gawker sites, including gaming site Kotaku, auto blog Jalopnik and gadgets site Gizmodo.
 
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